Facebook live streaming and Instagram live streaming is becoming more and more popular every year. It is among the best marketing tactics for helping companies distribute their brand message and raise consumer awareness. Checking the camera and microphone is only one part of getting ready for live broadcasting. You need to have a solid strategy in place in order to get the most interaction from your live stream. This can be done by making use of a variety of alternatives that will make the live broadcast valuable to the viewership. But if you don’t communicate with your audience well, it stands to reason that they will switch to a messenger pop-up or a new Instagram notice.
The majority of marketers—about 49%—think that what makes a live stream successful is audience involvement. In addition, 78% of companies think that involvement increases ROI. There are several ways to increase audience interest in your broadcast and make it memorable for everyone, including polls, live discussions, and video quality. You are in the right place if you are new to hosting live streaming. You will get the top advice for boosting viewership during live streaming in this session.
Tips To Boost Audience Engagement in Live Stream
Understand Your Target Audience
Finding your target audience and what they want to watch is the first step in producing an interesting live stream. You may monitor the demographics of the people that frequent your website using Google Analytics. You can also look at a few of the leads produced by the lead magnet on your landing page to discover what fields and sectors they are employed in. Once you are aware of the demographics and preferences of the viewers of the stream, think about what they would like to see. The first step to generating interest and participation in your event is to cater it to the people who matter the most. Therefore, if you plan to host IP video streaming, undertake some audience research.
Communicate With Your Audience
Be sure to engage your viewers in live conversation while you’re streaming. Well, this is the reason they chose to watch your live broadcast rather than a video on demand (VOD). So, while you’re live, interact with and thank your audience:
- Respond to the audience in a way that makes you and your brand relatable to them.
- Recognize the post-broadcast comments and humbly solicit suggestions.
- Ask inquiries and respond to theirs.
- Promote a call to action by encouraging viewers to share the live broadcast, “like,” comment, etc.
Conduct Q&A Sessions
Whether it is YouTube live streaming or Facebook live streaming, you can engage your audience by conducting Q&As. Asking them questions and using surveys or polls is one of the finest methods to keep your audience interested during a live stream. According to research, live Q&A sessions are effective and can provide you with a number of advantages. For instance, it makes your brand more human. Individuals frequently overlook the fact that the companies they adore are owned by real people. They are reminded of this by your in-person queries and responses. Additionally, they are welcoming enough for individuals to take part. People can ask you questions if they want to learn more about your goods, services, or company.
You can actively involve your audience in a Q&A session by using the sidebar or chat on the live streaming platform. Polls and surveys are proven to aggressively engage your audience during live sessions in addition to Q&A sessions. Surveys are another excellent tool for learning how your viewers feel about the content and your live broadcast. You may use Facebook Live Producer to build live polls if you’re using Facebook Live. Once you go live, the poll is published.
It’s simpler than ever to engage viewers in your live stream because of interactive tools. You can distribute quizzes that participants can access on their smartphones. People will be able to demonstrate their understanding of what you are talking about through some friendly competition provided by this. Those that watch your live stream more intently will accumulate more points and be able to exchange them for rewards later.
When you do this, you inspire your audience to engage not only with your panelists but also with one another. The best live streaming service providers offer a variety of tools that let you hold polls and other interactive events.
Optimize Your Live Stream By Analyzing It
After you have finished your live stream, you should evaluate how it performed. The majority of providers of IP video live streaming services have analytics features. You can learn a lot about what works and what you can do better by watching your live stream videos after they have been recorded. It provides you with helpful information on how your content is doing, the many live stream formats that are effective, the devices that your audience uses to watch the videos, consumption by region, and much more. You will gain insight into your live stream’s advantages and disadvantages as a result of this exercise.