A website is all about your business’ digital appearance, and it is important to design it in a way that appeals to the online industry. Your website will obviously have different pages, and you have to design each page keeping in mind the brand and the products you are trying to sell. A landing page is a terminology mostly used in website design and marketing. A landing page refers to a single web page drafted purposely for marketing and advertising in digital marketing. There are different ways a landing page should be designed, and if you are not sure how to do that, then let web design be a savior.
When you advertise your website on social media or use SEO techniques, you provide a clickable link to your website. A landing page is actually where visitors will land after they click on that provided link. This is a fairly new but essential concept to include in the package of your website.
Side Question:
Can any website page be a landing page?
To answer that, technically, yes! A landing page is just like any other page on your site, and the page is named as a landing page for the analytical elements for Google Ads and other advertisement platforms. The idea is to offer focus on a particular page with all the best elements of your website for improving the conversion rates for your marketing campaigns.
There are five basic steps to designing a top-notch landing page, and this article will present you guide step by step.
Step-by-step guide for designing a landing page:
If someone asks you what the main motive of any business site is to increase conversions and make some money from selling. Having a great landing page will be an added factor to having better conversions and leading your sales. Following are some must-follow steps to design a perfect landing page:
1. Identify and define CTA buttons:
When you are designing a landing page, you want to be clear about what you want to get out of it. Like what action you require from people. It can be whether you want to sign up, shop, or even ask you. Do not confuse people with multiple call-to-action (CTA) buttons. If you are going to have more than one button, make sure one complements the other instead of asking two different things. For example, you can choose the “buy now” button, and your secondary button can be to sign up for the latest details so that people know what they have to do first.
2. Define your audience:
One of the most important things for designing your landing page is knowing whom you are designing it for. Clearly understand the audience’s points and what they need. Capture their need on your page, and they will be hooked even before you can think about it.
Understanding the people you are doing everything for is core to the success of advertising and designing. Knowing your targeted audience will help you design your page even more effectively.
3. Design the layout:
The next step of designing a landing page is to come up with a layout for your page. This would include the color scheme, overall design, and even the typography element. You have this one page to convince your audience that they need to buy something right away. Make sure that branding and layout are relevant to the idea of your business mission and vision.
Use the color scheme which you have used in previous campaigns or even on your website. Make sure your page looks the same way your website is so that your customers are happy to explore more.
4. Content drafting:
The next step is knowing the content of your page. You have to draft the content to highlight the important features, addresses, and social media links. Each word is important for the design and even the drafting purpose. The space for this page is limited, and you have to use it carefully so everything looks great and is not too cluttered. Use headings, bullet points, and even just simple chunks to catch the attention of the visitors.
Make a list of all the elements you want to include in your web page, and then jot down how you want to organize that. For example, how you want to display the features and where you want to put medial social references. It is the main task of designing any landing page, and once that is sorted, you are ready with your perfect landing page.
5. Launch and monitor:
Once you have the design and content sorted, then the next step is launching your landing page. What you can do is launch it for own self and see how it looks. Send the links to your friend and family members and get their feedback. Once you have positive feedback and it looks good, then launch it for everyone.
As soon as you launch it, you can monitor the progress carefully. For example, if you have an advertisement going on, then you can actually monitor the conversions to understand if the landing you designed is a success or not.
Concluding remarks:
When designing a landing page, you are actually trying to boost your advertisements to another level. You are actually providing the summary of your website or the best buy directly to your client on your page. If you are trying to design a page and cannot pull off a great one, you need to take on the assistance of SpiralClick so that your business is a complete success in all aspects.
It is important to focus on the landing page when you are heavily advertising because it does not mean anything if you are not making better conversions.
Make a great first impression by designing your landing page like a pro and impress your customers right away.
