Do you want more clicks from organic search results if you move to the top of Google? The same can be true of Featured Snippets. Let’s learn about Google Featured Snippets.
FS: (Featured Snippets): FS are short bits of text or information that appear at the top of Google’s search results. The main goal of the snippets is to answer the user’s search question by pulling information from the top-ranking pages. In India, many marketers and digital marketing companies call featured snippets “answer boxes” because they give answers to your search in a box. It can be a paragraph, a table, a video, or a list of numbers. Users can click on the URL of the featured snippet to read the whole piece of information. So, it’s important to optimize featured snippets so Google can understand what your page is about and show it in the right search results.
How Featured Snippets Work?
Paragraph Snippet
A paragraph is one of the most common types of featured snippets. It has a short piece of information that answers the user’s question in a few words. Usually, it has between 50 and 60 words. Most questions like “what,” “how,” “why,” “when,” “where,” and “who” are answered.
Table Snippet
The table snippet gives information as a table with rows and columns. It usually has information about sizes, dates, prices, units, food menus, charts, or anything else that looks best on a table.
Video Snippet
Google also shows video snippets in the form of YouTube videos that play from a certain part of a video. These videos are all set to be watched. Most of the time, Google shows video clips for “How to” searches.
Numbered List Snippet
You’ve probably noticed that when you search for the best cafes, books to read, top 10 songs, or anything else that needs to be shown in a bulleted or numbered list, Google gives you a list. It could be a list with numbers from 1 to 10 next to each item. Or it could be an unorganized list that doesn’t have to go in any particular order.
Why it’s important to have Featured Snippets: – You should now know what featured snippets are and their different kinds. Let’s look at why they’re so important:
- Featured snippets are important because they send organic traffic to your website by showing your page in search results and sending users to your website.
- It helps you get to the top of the search results, which helps your rank.
- It also raises your CTR (Click Through Rate) since most people will click on the pages that Google shows as featured snippets.
- It gets your brand out there since a website is the first thing people see when they do a Google search.
- It helps with voice searches; most answers come from Google’s featured snippets.
How to make Featured Snippets work better: So far, it’s clear that featured snippets are important for SEO. Because of this, it is important to improve them.
Use Long term keywords.
Most of the featured snippets on Google show longer keywords or direct questions since most user searches are in the form of a question. Long-term keywords are more important to Google. Optimizing your pages will be easier if you focus on long-term keywords. All you have to do is ask questions in your writing. Ask a question, give a short answer, and then go into more detail in the article. By putting questions like “how to,” “what to do,” and “where to” into the content, search engines will be able to use them as answers and show them as featured snippets.
Set up the layout of your pages.
Don’t make your pages only answer certain kinds of questions. Try to answer all related questions on one page instead of making separate pages for each question. It needs to be set up well to answer many related questions from users. Once your page is featured on Google, it will likely be featured for other similar questions. So, make sure your content is well organized.
Move up in the rankings.
Google likes to get information from pages that rank in the top 10, which means they are somewhere on the first page of the SERP. You need to take more steps to get closer to the top 10. It could mean making your website easy for search engines and people. Optimize your website’s text, images, and other things.
Use pictures that look good.
Google randomly picks an image from a page when it shows a paragraph-featured snippet. This shows how important images are to the content. So, make sure all of your images are high-quality, branded, and catchy so that it will be a good one, no matter which one Google chooses to show. When you change the information, keep uploading and updating the images.
Use Trigger words
When trigger words are used in an article, they make the article more interesting and make the reader feel better. Emotional trigger words like amazing, great, and awesome can make content stand out and be more interesting. Start by setting the tone, and keep it the same throughout the content. You should consult the best SEO agency in Delhi to get an overview.
Click here to read: Tips for putting together a successful multilingual SEO plan
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