In regards to fashion, I’m a keen bean hands-down. Take me to a clothing sale any day! Like any industry though, not everything is picture perfect though it might seem like that sometimes. The way in which it’s run, what direction it requires can’t please everyone. Fashion like is a perfect example with this, with lots of topical aspects to it despite its popularity. What once caused me to rage is becoming numb if you ask me now. Using horribly underweight and under aged girls as ideal types of women for models is indeed common, I’m blinded to it. Unfortunately that subject will require a complete article about its controversy, so here are a few other areas of fashion which gets a day to day girl’s knickers in a twist.
Web 2.0 – Downfall Of Fashion
Fashion blogging, yes they’re the brand new kids on the block in regards to the fashion industry. They’ve also managed to create their mark. Who safer to be an influential gate-keeper of fashion compared to common people? Blogging happens to be a good platform for folks who have something to state or express to an international audience.Because it’s this accessible tool, it had been inevitable that blogs would flood the market. Fashion blogging hasn’t been spared. It’s true that bloggers have grown to be the brand new darlings of fashion, VIPs to fashion weeks, thrown goodie bags by labels in a cure for promotion. Unfortunately, once we have to believe realistically, most Internet fashionistas do not need anything groundbreaking to state, with content carried out with a young teenager’s self obsessed voyage through their wardrobes. Post after post filled up with vapid photos of these in awkward poses, shyly considering the camera they forced their poor boyfriend of bestie to take. It’s the myriad of blogs you almost certainly stumble upon and annoy you because they only don’t seem to really have a point of difference. Sure, it is excellent that any ordinary person might have their voices heard but many fashion blogs are simply cringy adolescent thoughts that the writer will regret publishing in five years time once their hormones have settled.
High End Fashion Publications
Don’t misunderstand me, top end Fashion Industry are great. Pushing the boundaries of fashion, critical thought and thought provoking articles. Like good art, they cause you to stop and think. But seriously, perhaps you have given much thought regarding simply how much advertising you will need to sieve through? A fitting place to work this out was after having a long appointment at the hairdressers. After flicking through each of their publications, I began separating the advertisements to legitimate pages of articles. Obviously most, over half the pages were just advertising. It’s an undeniable fact of life that advertising makes this commodity centered media world go round but whenever you believe that you already pay so much for a publication, it’s disappointing to understand that there’s barely room for decent content. Obviously you see this for other media platforms. If you appear on the bright side, at the very least fashion advertisements seems like full page photo shoots and for many top labels, highly executed.
Perfume Commercials – I Just Don’t Get It
Still on the main topics advertising, will be the commercials for perfume. OK, perfume commercials are related more to the wonder industry than fashion, but as you stumbled upon a fair bit of these when reading a Vogue magazine whilst getting your own hair done, I’d claim that its glamorous aspect might be linked to haute couture anyway. The holidays are is definitely the worst, with fragrance commercials unwillingly force-feeding their product to watchers. This bombarding tactic has hit a nerve and put me off altogether. One other thing that annoys me is, just how can one sell perfume visually? All of the time it’s through oversexualised (because sex sells people) or abstract commercials which either make you are feeling awkward, or give you wondering what just happened yesteryear 30 seconds. At the conclusion of the afternoon, there’s nothing to get. Whether a high celebrity is endorsing the brand, if the item smells bad, then there’s no PR tactic that may make people purchase it. Scratch and sniff magazine testers are the sole way you may make people experience an item like perfume. Besides that, there’s just no importance of them.
Such difficulties with the fashion industry hasn’t put me off altogether. I love to appear good and am eagerly await new collections by top designers and how they have the ability to push boundaries. Like any field, there is to question and critique, particularly if you are simply a day to day girl such as for instance me. In the event that you view it overall, it’s the marketing round the fashion industry which may be confusing at times.
Designer Anshu of the label Small Shop shared, Since we are based in Chennai and already have stores, we thought it would be good to be a part of such a huge event.Pria Kataaria Puri is scheduled to open the show with Bollywood actress Neetu Chandra as her show stopper.
