Local SEO marketing involves promoting your products or services locally through search engines. This type of marketing can help potential customers find your business easily when they search for local products or services in their locality. Local SEO marketing can help you conveniently present your products or services at a time when a customer is looking for such services. Read on to find out more about Local SEO marketing.
What is local SEO?
Local SEO is a marketing strategy that aims at increasing your website’s visibility on local search results. You can use this marketing strategy to increase local traffic, increase your leads, get more customers, and more.
Local SEO can help you boost brand awareness and build a good reputation for your business. Outsourcing can help you get local exposure for your business.
What is the importance of Local SEO?
You can get several benefits from a well-implemented local SEO strategy including:
Increased traffic
A properly executed SEO strategy can help you increase website traffic. With local SEO your website can become more visible on relevant local searches which might lead to more traffic. About 46% of all web searches have local intent which means you might get a chance of attracting more local traffic to your website.
More leads and conversions
Clients who search for products or services in their locality are most likely to need those products or services at the time. You can acquire more viable leads who are likely to convert into active customers. For instance, a customer looking for “roof repair services in Seattle” most likely needs the service.
How does Local SEO work?
When a user makes a search with local intent, the search engine scans through its pages to look for websites with the most relevant results related to what the user is looking for. The search engine provides a map and list of the most viable websites that can offer helpful information to the user.
Google uses a unique set of algorithms to rank local results compared to the regular organic results. If you use the right local SEO strategies, your website can be presented as a valid source of information to your target audience.
Difference Among SEO and Local SEO?
We understand that the terms SEO and local SEO could be confusing. However, there is a difference between the two. SEO involves making improvements to your website to rank higher on regular organic results. Local SEO however is more specific to applying techniques that help your website rank for specific local searches.
For instance, the results for “air conditioner installers” and “air conditioner installer in Austin” will be completely different. The latter produces results tailored to the specific location that the user keyed in.
How to create a local SEO strategy
You might be considering investing in a local SEO marketing strategy. In this case, we will guide you through an effective local SEO strategy that you can use to increase your local ranking.
Claim and optimize your Google My Business Listing
You can outsource an SEO expert to help you create and customize your GMB listing to boost your local SEO efforts. They can include your business name, contact information, address, location, operating hours, and a brief business description. Ensure this information is consistent on all your online platforms.
Acquire customer reviews
Customer reviews can help you build your brand’s reputation and gain the trust of more potential customers. When potential customers trust your brand, they are more likely to work with you and maintain their loyalty.
Create local content and acquire backlinks
You can try to create high-quality local content for your website. For instance, you can create interesting roofing content that is more focused on your locality.
Try to create videos, podcasts, blog posts, and other types of content that can keep your target audience interested and engaged. You can include local keywords that can help search engines rank your website better.
How much should you pay for local SEO?
The cost of local SEO can differ depending on several factors. Some of these factors include the goals and location of your business, your SEO service provider, your competition, and more. However, the standard cost of local SEO services ranges between $300 and $2,300 per month.
You can try to negotiate a fair price with your service provider in case you decide to invest in a local SEO strategy.
What kind of businesses need local SEO?
If you are wondering whether your business can benefit from local SEO services, we have listed down some of the businesses that can benefit from local SEO.
- Medical services
- Home remodel and renovation services
- Bar and restaurant services
- Law services
Local SEO marketing could be the key to building brand recognition for your business. You can place your local services in front of the right local customers with a well-defined local SEO strategy. Acquiring customer reviews and optimizing your GMB profile are among the tactics that can make your local SEO marketing strategy a success.
